Audience MeasurementThe standard for measuring audio content and audiences.
Industry Trusted Digital Audio
and Podcast Measurement
and Podcast Measurement
With more than a decade of measurement expertise, Triton Podcast Metrics is an analytics tool that delivers accurate and insightful census-level data
around how, when, and where podcasts and on-demand audio are being consumed across multiple hosting platforms.
The custom report feature allows you to explore metrics from date range, geography, device, podcast name, episode title, and more.
Podcast Metrics
View metrics by date range, geography, device, podcast name, episode title, and more. The ability to apply measurement regardless of hosting platform through log collection methodology is also provided.
Built in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines, our Podcast Metrics measurement service provides a range of data to help publishers understand their listenership from Downloads (Net), Downloads (Gross), Listeners (Net), and Downloaded Hours (Net).
Source: Triton Podcast Metrics, Dashboard. Server log data collected from publishers hosting platforms and processed in accordance to the IAB V2.1 guidelines. Metrics shown include download, listener and downloaded hour stats, download trends, and share by country, region, device family and device.
Podcast Metrics Demos+
Demos+ is an extension available in Podcast Metrics that provides demographic measurement to understand who the listener is. Triton developed Demos+ in collaboration with Signal Hill Insights with a first-ever integration of census and survey-based research methodologies to provide a consistent industry approach to demographic measurement.
Podcast publishers, advertisers, and brands are now able to leverage podcast audience metrics from person-level demographics, sociographics, media behavior, and purchase intent data in the United States and now Australia in an easy-to-use online interface.
Webcast Metrics
Our Webcast Metrics measurement service provides credible data to enable audio publishers around the world to analyze the consumption of their content by daypart, device type, geography, distribution platform and more as the industry standard for online audio consumption data.
With the Real Time Analytics module, you can understand in the moment audience fluctuations and stream health.
Podcast & Streaming RankersMonthly we produce global Podcast and Streaming Rankers to provide podcast and streaming consumption to the digital audio industry. Our Podcast Rankers are available on the interactive website, TritonRankers.com for an easy way to navigate monthly performance trends and filter by podcast category, publisher and time period.
Podcast Rankers
Our Podcast Rankers list the top podcasts in Australia, Canada, Latin America, the Netherlands, New Zealand, and the United States as measured by Triton’s Podcast Metrics measurement service. The entities listed are ranked by Downloads and/or Listeners/Users in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines.
A robust and interactive site for podcasters, advertising agencies and advertisers to easily navigate and filter by podcast category, publisher, and time period, gaining insights into monthly performance trends. Rankers available include Top Podcasts, Top Publishers, and Top Sales Networks.
Streaming Rankers
Our Streaming Global Rankers showcase the top performing digital audio publishers and sales networks as measured by Triton’s Webcast Metrics measurement services. Streaming Global Rankers are currently available for the United States, Latin America, the Netherlands and EMEA regions.
Get The Monthly Rankers
Delivered To Your Inbox!Click below to learn more about the top-performing streaming audio stations, networks, and podcasts around the world. Subscribe to receive our Triton's Podcast Rankers and Streaming Global Rankers via email as soon as they are distributed.
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