Audio Monetization - Triton Ad Platform

The Triton Ad Platform (TAP) simplifies the process of creating and managing audio advertising campaigns, so you can focus on what matters most - growing your audio business.

Trusted by leading audio publishers around the world, TAP streamlines campaign trafficking, delivery, and reporting. With flexible deal structures, real-time insights, a user-friendly interface, and advanced audience targeting capabilities,

TAP is an essential tool for driving results in audio advertising.

TAP provides radio broadcasters, streaming music services, and podcast publishers alike with the tools necessary to dynamically insert highly targeted audio ads directly into live, on-demand, and podcast audio via server-side ad insertion.

Whether sold directly or programmatically, TAP provides a centralized trafficking workflow that streamlines ad scheduling, asset management, and competitive separation—all in one unified platform.

TAP enables ad delivery across live streams, on-demand content, and podcasts—giving publishers the flexibility to monetize effectively across formats and devices.

TAP’s Data Connect makes audience targeting easy, enabling you to package audio for both digital and local broadcast sales. Target with precision using inclusion/exclusion filters and customizable templates, perfect for streamlined setup and scalable campaigns.

Simplify ad creative management and delivery with data-driven audio. TAP enables dynamic, personalized ad creative tailored to each listener, helping you deliver more relevant and engaging campaigns at scale.

A Programmatic Guaranteed deal is a direct agreement between a publisher and a programmatic buyer to purchase inventory. In TAP, Programmatic Guaranteed deals compete with other flights and are supported in both TAP Direct and Programmatic workflows.

TAP’s real-time inventory forecasting factors in break patterns, historical impressions, spot delivery, competing campaigns, targeting criteria, frequency caps, and more, giving you a clear, accurate view of available inventory.

Spot trends and optimize performance with real-time data from TAP Explore, TAP Dashboards, and Inventory Availability Forecasting. Use our Metrics API to seamlessly integrate TAP data into your internal data warehouse or BI tools.

Manage audio, video and companion banners
Allows creative targeting based on content, listener and time
Support custom banner sizes in addition to a broad range of IAB standard banner sizes
Creative language support for out-of-market or international delivery

Deliver spot or impression-based ads
Granular targeting capability, including contextual targeting
Easily and efficiently manage campaigns
Built-in competitive separation with exclusivity rules and ad quality rules

Forecast avails according to audience listening patterns
Filter your entire inventory availability with audience data, player characteristics & geography
Capture impressions served in real-time

Total control over your direct-sold campaigns

Take charge of your direct advertising with TAP Direct. Designed for audio publishers, it puts you in control of campaign pacing, priority, targeting, and reporting, all without relying on third-party DSPs. Fully integrated with Triton’s Dynamic Ad Insertion (DAI), TAP Direct ensures smooth ad delivery across live streams, on-demand audio, and podcasts.

Easily set delivery priorities across your inventory by assigning tiers, such as standard, sponsorship, or remnant, to ensure optimal pacing and a clear campaign hierarchy within your direct-sold deals.

Take full control of your direct-sold campaigns, no third-party DSPs required. Manage pacing, targeting, creative assignments, and reporting all in one place.

Grow your campaign impact with built-in options for programmatic guaranteed deals and reach extension, all accessible directly within your TAP Direct workflow.

Automated, scalable programmatic audio monetization

Monetize your audio inventory with ease through real-time bidding (RTB). TAP Programmatic connects you to global demand via private marketplaces and open exchanges, giving you scalable revenue opportunities with full control over targeting and ad quality.

Scale your monetization with programmatic sales by connecting to multiple DSPs. Enable automated demand through open exchanges or private marketplaces, all while maintaining control and efficiency.

Create curated access to your inventory with deal ID management. Control pricing, targeting, and buyer permissions to deliver premium access to your preferred partners.

Maintain full control over your ad placements with customizable rules by geo, content type, ad position (pre-roll, mid-roll), and creative length. Ensure quality, compliance, and consistency across all programmatic activity.

Access in-depth insights into your programmatic performance, including bid requests, win rates, CPMs, fill rates, and top buyers, to fine-tune your monetization strategy and maximize revenue.

With TAP we are able to streamline our audio campaign management to drive operational efficiencies, enabling us to deliver the audio entertainment experiences our customers have come to love and expect.

Tim Armstrong

Director of Digital Capability and Data, Nova Entertainment

Using TAP is the easiest part of my day. It's simple to use and never breaks down. I wish it was applicable to other parts of my daily job.

Laura Leon

Blaze Media

TAP has provided a smooth experience for campaign set-ups and the interface is clean and extremely easy to use!

Angie Ho

Digital Campaign Specialist Commercial Ops, Mediacorp

I have worked with Triton for the past 4 years and awaited the new version of TAP with great expectations. The difference cannot be overstated. The UI is incredibly intuitive and user friendly. The platform is simpler and dramatically faster to use. The design is user focused without lacking any functionality. I would highly recommend it over any other audio platform in the market. Future feature rollouts will complete the platforms offering and cement it as the market leader.

Jeremy Webb

Digital Ad Operations and Programmatic Director, ARN (Australian Radio Network)

I like the new interface so much, it is easier now to set up campaigns. I love the ability to copy and paste flights, and being able to have all the tools in one place. This was a good change.

Ayme Ferrer

Digital Media Web Consultant, NRM Communications