Triton Digital Unveils 2024 Canadian Podcast Report
May 30, 2024
Report Reveals Key Insights into a Full Year of Podcast Listening Trends in Canada
NEW YORK, NEW YORK – June 3, 2024 - Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today released its second Canadian Podcast Trends Report. The report accompanies its monthly Canada Podcast Ranker and provides insights into the evolving Canadian podcast landscape, including trends in podcast listening, a snapshot of the podcast listener, top genres, downloads, debuts, sales networks, and more.
According to the report, Canada’s most popular podcast genres were True Crime, Comedy, and News, with an average of 5.9 hours of content downloaded per listener, per week. Other notable findings include:
● Listeners averaged 8.2 episodes per week.
● 92.9% of podcasts were downloaded to a mobile device.
● The top sales network in the Triton Canada Podcast Ranker, in terms of average weekly download volume, were SiriusXM Podcast Network, followed by Wondery Network and CBC/Radio-Canada.
● Top podcasts overall included Dateline NBC (NBCUniversal News Group), SmartLess (Wondery Network), and Crime Junkie (audiochuck).
● The top Canadian Made English language podcasts were Front Burner (CBC/Radio-Canada), The World This Hour (CBC/Radio-Canada), and The Current (CBC/Radio-Canada).
● The top Canadian Made French language podcasts were Le Radiojournal (Radio Canada), Les chroniques de Pierre-Yves McSween (Cogeco Media), and Richard Martineau (QUB).
“We are thrilled to continue to highlight key insights into the listening habits of Canadians,” said Daryl Battaglia, SVP Measurement Products & Strategy at Triton Digital. “Podcasting has proven to be an engaging and powerful medium for storytelling, conversations, news, and entertainment. Listening continues to rise, along with the variety of content and the ways we can enjoy it. This report highlights our commitment to delivering reliable and trustworthy data on podcast consumption and listener behavior.”
The report incorporates data from multiple sources, including Triton Digital’s IAB Tech Lab certified Podcast Metrics service, which measures server log data from Triton’s Omny Studio platform and various other industry hosting platforms, as well as the Canadian Podcast Listener 2023 study by Signal Hill Insights, supported by TPX.
To download the full Canadian Podcast Trends Report, please visit here.
To learn more about participating in Triton Digital’s podcast and streaming rankers, please contact: solutions@tritondigital.com.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
