Radio City Joins Triton Digital to Expand Podcast Monetization in India

RADIO CITY PARTNERS WITH TRITON DIGITAL TO ELEVATE PODCAST DISTRIBUTION AND MONETIZATION IN INDIA

Triton Digital Will Support Radio City's Digital Audio Expansion and Monetization Strategy

INDIA – April 30, 2025 – Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its strategic partnership with Radio City, one of India's premier radio and podcasting networks. Through this collaboration, Radio City will leverage Triton Digital’s Omny Studio platform and advertising technology to enhance its digital audio content and monetization strategies.

Radio City, which reaches 69 million listeners across key metro markets like Bengaluru and Mumbai, will utilize Omny Studio’s enterprise-grade podcasting capabilities, including seamless content management, dynamic ad insertion, audience analytics, and Feed Drops, to seamlessly maximize cross-promotion opportunities and expand audiences. Additionally, Radio City will integrate Triton Ad Platform (TAP) to enhance its monetization capabilities, providing advertisers with powerful tools to reach engaged audiences in India through targeted and data-driven audio campaigns.

“At Radio City, we believe in shaping the future of audio with purpose and innovation. Partnering with Triton Digital is a significant step toward globalizing Indian storytelling through RC SWAPPR. This collaboration reflects our ambition to create world-class, mood-driven audio experiences and amplify the soul of India on the world stage,” said Ashit Kukian, CEO of Radio City.

As the global leader in podcast distribution, monetization, and audience measurement, Triton Digital continues to expand its presence in key international markets, including the Asia-Pacific region. This partnership underscores Triton’s commitment to innovation and empowering audio publishers worldwide. The partnership is also expected to provide advertisers with access to premium Indian audio inventory. Starcom India, a leading advertising partner in the region, emphasized the impact of Triton Digital’s programmatic exchange.

Through Triton Digital’s programmatic exchange, advertisers now have seamless access to some of India’s most premium audio content,” said Niti Kumar, COO at Starcom India. “With Radio City’s new partnership with Triton Digital, we look forward to connecting their inventory with our customers to ensure targeted, content-rich opportunities that drive measurable return on investment.”

“We are thrilled to welcome Radio City to the Triton Digital family,” said Richard Palmer, VP of Market Development and Strategy (APAC) at Triton Digital. “India’s digital audio market is experiencing tremendous growth, with a 58% growth in programmatic advertisers from 2022 to 2023. This collaboration ensures that Radio City has the best-in-class tools to maximize content reach, engagement, and monetization opportunities. Similarly, it provides DSPs access to high-quality, localized audio content, helping advertisers reach campaign goals.”

To learn more about Triton Digital’s comprehensive suite of advertising, measurement, and podcasting technologies, visit https://tritondigital.com/. 

About Triton Digital

Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.

About Radio City

Radio City, a subsidiary of Jagran Prakashan Ltd. under Music Broadcast Limited (MBL), is India’s first private FM radio broadcaster with over two decades of experience. With 39 stations across 12 states and 1 Union Territory, Radio City reaches 62% of India's FM population, engaging 69 million weekly listeners (Source: AZ Research 2019). Its digital presence extends through www.radiocity.in

Driven by its brand philosophy “Rag Rag Mein Daude City,” Radio City has pioneered unique and impactful content that resonates with city pride. The launch of #CityKiNayiVibe aims to connect with Gen Z through a fresh, modern sound. Popular IPs like 'Babber Sher,' 'Joke Studio,' and 'Love Guru' have become listener favourites. The station also champions independent music with the ‘Radio City Freedom Awards’ and provides a platform for emerging talent through ‘Radio City Super Singer,’ the first radio singing talent hunt, ongoing for 16 years. Additionally, 'Radio City Business Titans' was introduced in 2022 to honour excellence in Indian businesses.

Radio City has embraced ‘Radigitalization,’ integrating radio with digital technology for a seamless experience. This includes AI-driven RJ Sia, who offers personalized, dynamic content, and RC Studio, a 24/7 video channel that blends video and audio, expanding Radio City’s reach and engagement. Radio City launched Muzartdisco, India’s first one-stop platform empowering independent artists with 360-degree career opportunities and global visibility, while also introduced SMINCO.in, an automated influencer marketing platform redefining digital brand engagement.

Radio City has earned over 229 awards from prestigious platforms such as New York Festivals, ACEF Global, and India Radio Forum. In 2022, Music Broadcast Limited received ‘India's Best Company of the Year 2022’ from Berkshire Media. Radio City has consistently ranked as a top workplace in the Great Place To Work survey. In 2024, it was named the 7th Best Workplace in India and the Best Workplace for Millennials, while ranking 33rd in Asia and 1st in the Media sector. Previously, Radio City was recognized among India’s Top 75 Workplaces for Women in 2019 and achieved 4th place for Best Large Workplaces in Asia in 2020. Known for its vibrant culture, Radio City embodies trust, pride, and camaraderie, offering an exceptional workplace experience for all employees.

Media Contact

Moxie Communications Group for Triton Digital

tritondigital@moxiegrouppr.com

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