Super Hi-Fi Integrates With Triton Digital’s Advertising Platform.

Audio tech company Super Hi-Fi will integrate Triton Digital audio ads and delivery technology into its suite of radio production solutions, the two companies announced Thursday.

Triton’s ad insertion technology enables digital audio, podcast, and broadcast radio companies to monetize their content through the dynamic insertion of targeted audio ads, providing a more personalized listening experience for their audience. Now this technology will flow into Super Hi-Fi’s suite of products including Program Director, an AI-powered operating system for broadcast radio and digital audio. The system uses artificial intelligence to help programmers with their production, programming, scheduling, automation, and other programming needs.

“Our aim has always been to make Super Hi-Fi a simple and potent solution for radio’s innovators by partnering with other leaders in the space to create a one-stop solution for radio experience production,” John Bolton, Chief Business Officer at Super Hi-Fi, said in the announcement. “This is another step on that journey.”

Founded in 2018, Super Hi-Fi works with clients that include Sonos Radio, iHeartRadio, Peloton and others. The company says its patented AI technology can understand “the infinite nuances within music with the expertise of a human radio producer” to create “perfectly transitioned streams of music, interviews, news, weather, advertisements, and other audio content.”

“Our goal has always been to bring the most comprehensive stack of audio advertising solutions to the radio market, and that includes partnering with other leaders from the ad tech, podcasting and radio industries,” said Hugo Martel, VP of Content Delivery at Triton Digital. “By partnering with Super Hi-Fi, customers now have an automated option to deliver high-quality radio and advertising to listeners.”

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