The Washington Post Partners with Triton Digital to Lead Digital Audio Strategy

The Washington Post has announced it is partnering with Triton Digital to expand its presence in the digital audio space.

Under the new agreement, Triton Digital is set to lead the publication’s digital audio strategy, including podcasting, monetization, and measurement services.

The partnership integrates advertisers with The Washington Post‘s growing roster of podcast inventory with Triton’s programmatic and direct sales expertise. The publication is set to use the Triton Ad Platform, Triton Audio Marketplace, Demos+ audience targeting solution, and the Podcast Metrics measurement platforms to expand its reach and create new revenue opportunities across its portfolio.

Podcasts and digital audio have become a growing priority for The Post. Shows like The Seven, Post Reports, Try This, Impromptu, and Washington Post Live have all seen expansions and increased focus in recent months.

“At Triton, we look forward to supporting The Washington Post as they expand their digital audio presence,” said Triton Digital President and CEO John Rosso. “This partnership reflects the power of Triton’s technology and our commitment to helping premium publishers grow and monetize their audio strategies at scale.”

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