Ad Exchange Policy

This Ad Exchange Policy (“Policy”) governs the use of TAP Programmatic Services by Client and forms part of the Agreement between the Parties. Client shall adhere and comply, at its own expense, with the terms of this Policy, which supplements and is incorporated into your agreement with Triton Digital (the "Agreement"). Triton Digital reserves the right to enforce the following provisions to ensure operational integrity, demand partner compliance, and optimal performance of the TAP Programmatic Services. Client is independently responsible for complying with all applicable laws in all of its actions related to its use of Triton Digital's Services, including through Triton Digital’s networks, products, applications or technologies. Unless otherwise defined in this Policy, defined terms have the meanings given to them in the Agreement. In the event of conflict between this Policy and the Agreement, the Agreement shall prevail.

For the purpose of this Policy, “Ad Request(s)” means a signal sent by Client or from Client Site to Triton Digital TAP Programmatic Services, requesting advertisements to be served by Triton Digital to Client, or on such Client Site.

In order to help maintain exchange quality, protect demand partner relationships, and ensure fair access to resources, Client acknowledges and agrees that Triton Digital may, at its sole discretion, restrict, suspend, or otherwise limit all or part of the Ad Requests, under the following circumstances:

I. Failure to meet the Minimum Delivery Rate set out in the Agreement.

II. Failure to meet its obligations relating to the prevention and/or suppression of Invalid Traffic, as such are set out in the Agreement.

III. If the percentage of Ad Requests that result in a successful auction (the “Win Rate”) falls below acceptable threshold, indicating poor demand performance or quality concerns.

IV. If one or more of demand partners trafficking through TAP Programmatic raise reasonably substantiated concerns regarding Client’s Digital Inventory, including, without limitation, issues related to brand safety, fraudulent activity, or performance, as assessed by Triton Digital in good faith.

V. If Client’s traffic volume fluctuates by more than twenty percent (20%) within a reasonably short timeframe, potentially indicating artificial inflation or instability.

VI. If the volume of Ad Requests from Client or originating from Client Site(s) causes undue strain on Triton Digital’s service quality.

VII. If Client does not remove Ad Requests originating from locations deemed undesired or non-compliant by Triton Digital or demand partners.

VIII. If Client resell inventory that is already sourced directly in TAP Programmatic.

IX. If Client provides inaccurate or incomplete data information in the Ad Requests.

Note: Triton Digital may limit the number of Ad Requests made per StationID, as reasonably determined. If Client exceeds a predefined threshold of Ad Requests, Client must provision a separate Station for such scope of use.

To ensure the integrity of the exchange and maintain trust with demand partners, Triton Digital may, at its sole discretion, further suspend or terminate Client’s access to TAP Programmatic Services under the following circumstances:

A. Unremedied failure by Client to meet the Minimum Delivery Rate and/or Win Rate set forth in the Agreement, following Triton Digital’s provision of a reasonable notice with the opportunity to cure such failure.

B. Unremedied failure by Client to meet its obligations relating to the prevention and/or suppression of Invalid Traffic, as such are set out in the Agreement.

C. If one or more demand partners trafficking through TAP Programmatic suspends or blocks Client’s Digital Inventory.

D. Unremedied failure to follow Triton Digital’s operational or compliance-related instructions (including geographical restrictions). While it is understood that the Client retains autonomy over its campaigns and bids management, repeated failure to follow reasonable and necessary instructions issued by Triton Digital including, without limitations where such instructions are tied to platform integrity, compliance, or performance, may constitute grounds for remedial action, up to and including termination, subject to prior notice and provided that Triton Digital has given Client an opportunity to cure.

E. If the Client fails to maintain required technical standards (e.g., ads.txt.), including latency, request formatting, and endpoint stability.

F. If the Client violates any aspect of this Policy or the Agreement with respect to its use of the TAP Programmatic Services, despite Triton Digital prior notice, corrective actions or related attempts.