Triton Digital partners with NOVA

Triton Digital has partnered with NOVA Entertainment to implement Triton’s Sounder solution across the network's audio portfolio.

Sounder’s advanced contextual targeting capabilities ensures ads are placed alongside the most relevant content, maximising campaign effectiveness across NOVA's audio properties.

Sounder also comprises brand suitability measures as well as podcast promotion tools, driving listenership and monetisation opportunities for NOVA's podcast portfolio.

This news builds on the launch of Demos+ in Australia last year which provides advertisers with advanced audience segmentation capabilities.

Triton Digital also releases the monthly Australian Podcast Ranker offering insights on the digital audio landscape.

Triton Digital's VP of market development and strategy for APAC, Richard Palmer, said the partnership with NOVA Entertainment exemplifies its commitment to providing publisher-led end-to-end solutions that drive innovation in the audio industry.

“By combining Triton’s technology with NOVA’s market leadership, we’re creating an ecosystem where publishers have full control over their advertising chain, from contextual targeting to brand safety and beyond," he said.

NOVA Entertainment's director of digital capability and data, Tim Armstrong, said integrating the Sounder solution into its offering is further demonstration of how the network is building class-leading commercial products for customers.

“This technology not only allows us to offer unparalleled targeting and brand safety to our advertisers but also enhances our ability to promote and monetize our diverse audio content effectively. It's a game-changer that puts the power back in the hands of creators and publishers," he said.