Marketplace
Building a Revenue-Driven Audio Marketplace for Publishers
“Stop Comparing CPMs — Each Revenue Channel Plays a Different Role.”
Programmatic
Understanding Delivery Rate: What Programmatic Wins Really Tell You
Delivery rate is the rate at which a programmatic win is converted into an...
Audio Insights
IAB Category Sentiment: Unlocking a New Layer of Audio Monetization
Sounder’s IAB Category Sentiment helps publishers move beyond understanding...
Southeast Asia
Reaching Southeast Asia's Most Engaged Audiences Through Podcast Advertising
When you think of Southeast Asia, images of vibrant street food, diverse...
Podcasting
Canada’s Podcast Momentum Reaches New Heights in 2026
Podcast listening in Canada reached a new peak, with monthly reach climbing to...
Audio Advertising
A Practical Guide to Yield Management in Digital Audio
In digital audio, everything Ad Operations does ultimately tie back to one...
Audio
From Auctions to Orchestration: What Agentic AI Could Mean for Audio Monetization
AI is everywhere right now. Every platform, vendor, and industry is trying to...
Podcasting
Redefining What’s a “Hit” Podcast. But Does It Even Matter?
I want to explore what it means to be a “hit” podcast, and question if this is...
Adtech