Advertising

Our Advertising Platform provides the only campaign management and ad insertion technology designed and built specifically for the radio industry, helping to monetize streaming broadcasts by delivering highly contextual and appropriate ads to your audience.

Ad Insertion

Play pre-roll video ads and fill your stop sets with in-stream ads using our Ad Injector® technology. Companion banners can also be served with audio to improve engagement with your advertisers’ campaigns. With built-in competitive separation, two ads from the same industry won’t play back-to-back in any stop set.

Powerful Forecasting and Targeting

Forecast inventory availability for defined audience segments and target traditional audio spots or display ads to listeners' geographic locations, gender, age or mobile devices.

Sophisticated Ad Sales Tools Built for Radio

Inventory availability forecasts and order entry of both spots and impressions-based campaigns are supported, whether your sales group is selling to a sophisticated media buyer or a local direct client.

Flexible Campaign Management and Trafficking Options

With the most flexible scheduler available on the market, deliver spots using one or more flights, along with one or more dayparts, just like an on-air schedule. Add multiple pieces of creative to a single campaign then change them out at any time and watch the impression and spot play counts for each creative show up separately on proof of performance reports.

Radio-Friendly Workflow

All users are assigned roles that allow them to perform a specific set of tasks. They are then assigned a station, market, or the corporate level. In some cases, workflow and approvals can be required.

Reports that Provide Actionable Insights

Unlike other solutions in the market today, actual ad impressions served (not estimates) are captured and used for reporting. Our professional and easy-to-use reports provide the actionable insights you need, and can even be used to compare your station(s) to several industry benchmarks.

Alerts and Management

Optionally subscribe to technical alerts to constantly monitor the Ad Injector® system. Additionally, ad-hoc reports are available to deliver information needed to track inventory and campaigns with missing copy reports, on-track indicator reports and much more.

Videos

Meet the team behind our Platform.

Testimonials

"Triton's Webcast Metrics gives our team real-time visibility into our streaming assets, and it's proven Ad Injector platform enables us to effectively monetize them. These are powerful tools in …" more

- Hubbard Radio

Hubbard Radio

Triton's Webcast Metrics gives our team real-time visibility into our streaming assets, and it's proven Ad Injector platform enables us to effectively monetize them. These are powerful tools in Hubbard Radio's streaming operation.
"While our digital audience is growing fast, stations have been challenged to grow their digital revenue at the same pace and to accurately and reliably measure the impact of digital sponsorship. …" more

- NPR Digital

NPR Digital

While our digital audience is growing fast, stations have been challenged to grow their digital revenue at the same pace and to accurately and reliably measure the impact of digital sponsorship. These new tools will help stations to better identify and quantify the rapidly growing number of listeners that are accessing their programming through online streaming, and to translate that into metrics that are meaningful to potential sponsors.

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