News
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'Always Above The Fold': Audio Joins The RTB Ranks
Steve Smith, MediaPost
As programmatic media buying extends its reach beyond display and into video and perhaps eventually to TV, John Rosso, president, market development, Triton Digital, is hoping that agencies will look … more
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Old Media, New Tricks
Suzanne Vranica, Wall Street Journal
Radio and Outdoor Companies Turn to Online Auction System to Sell Digital Ads
Buying ad space on the video screens inside the Clark/Lake train station in Chicago typically involves making half a … more
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Now RTB Also Stands For Radio Time Bidding
Joe Mandese, MediaPost
Programmatic media-buying may be dominated by online display, but it’s starting to gain traction as an efficient -- and effective -- way of trading other media, even some of the most old school … more
















