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  • 'Always Above The Fold': Audio Joins The RTB Ranks

    Steve Smith, MediaPost

    As programmatic media buying extends its reach beyond display and into video and perhaps eventually to TV, John Rosso, president, market development, Triton Digital, is hoping that agencies will look … more

  • Old Media, New Tricks

    Suzanne Vranica, Wall Street Journal

    Radio and Outdoor Companies Turn to Online Auction System to Sell Digital Ads

    Buying ad space on the video screens inside the Clark/Lake train station in Chicago typically involves making half a … more

  • Now RTB Also Stands For Radio Time Bidding

    Joe Mandese, MediaPost

    Programmatic media-buying may be dominated by online display, but it’s starting to gain traction as an efficient -- and effective -- way of trading other media, even some of the most old school … more

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  • Can Programmatic Buying Save Traditional Media?

    Friday, Jun 14, 2013

    via Adotas ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services are all popular household names. But they have something else in common: they are also Internet-based … more

  • Thank You Peter

    Friday, Jun 14, 2013

    In case you missed it, earlier this week Greater Media’s Peter Smyth drafted an open letter to the community entitled, "Streaming and Screaming," about the current industry debate around … more

  • In Case You Missed It May 2013

    Friday, May 31, 2013

    Targeted Or Random; How Do You Like Your Ads? MediaPost by Jack Loechner 5/8/13 40.5% of respondents chose targeted ads, while another 27.6% were content to see both. Only 16.1% preferred random … more

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