In Case You Missed It Feb 2012
Wednesday, Feb 29, 2012 10:00 AM EST
By Mike Walter, VP Strategic Services
"In Case You Missed It" is a monthly collection of news stories and data that pertain to radio, music, digital, social media and media in general, plus a whole lot more. Look for it each month right here on the Triton Digital blog.
ComScore: Facebook's Share of Display Ads Reaches 28%
ClickZ by Christopher Heine 1-30-12
Facebook's share of U.S. display ad impressions grew to 27.9 percent during 2011, according to comScore data revealed on Monday. It's a sizable lift; the Reston, VA-based researcher estimated Facebook's 2010 share of display ads at 21 percent.
Twitter To Triple Ad Rev By 2014?
By 2014, Twitter is poised to triple ad revenue from $139.5 million in 2011 to $540 million, reports Bloomberg, citing a new forecast from eMarketer. Key to such growth, increasing popularity overseas will decrease the microblogging platform’s reliance on U.S. advertisers. As such, the percentage of dollars coming from the U.S. will fall to 83% in 2014 from about 90% this year, EMarketer forecasts.
FSIs Challenged By Digital Coupons
MediaPost by Steve McClellan 2-2-12
Digital coupon usage continues to gain traction as a marketing tactic, according to a new report by Kantar Media.
The research firm reported that digital coupon distribution was up just over 12% in 2011 versus the prior year. By comparison, the number of coupons printed in freestanding inserts last year was down 6.5%. And year-to-year spending on newspaper inserts declined by 12% to about $1.3 billion.
Kantar reported that there was a 2.5% increase in the number of consumer packaged goods using digital coupons last year.
Of the 291 new product launches last year that used coupon support, 117 or 40% used digital coupons in the media mix, Kantar reported.
On the print side, in 2011, more than $421 billion in consumer incentives were delivered via FSI coupons -- down 6.7% from 2010. During the same period, over 272 billion coupons were distributed within more than 205 billion FSI pages. For the first time in at least the last 10 years, Kantar reported, FSI coupon average face value did not increase. At $1.55, it showed a 0.2% decline versus 2010.
Newsstand magazine sales keep tumbling for People, Enquirer, etc.
LA Times by Tiffany Hsu 2-7-12
Though some brands, such as Food Network Magazine, ended up, single-copy sales of consumer magazines took a hit in the second half of last year, according to the Audit Bureau of Circulations. Publishers sold 28.9 million newsstand copies – 9.96% less than the number sold over the same period in 2010.
A survey from Pew Research Center shows that 47% of American adults now get at least some of their news on a cellphone or tablet computer.
2.1 million viewers live stream Super Bowl online
Yahoo! News/AP by Jake Coyle 2-7-12
The first live stream of the Super Bowl drew 2.1 million unique viewers, NBC said Thursday...But it was still enough to make it the most-watched single-game sports event online, according to the network.
Previous major sporting events streamed live include the 2010 World Cup by ESPN, the 2010 Olympics by NBC and the annual NCAA men's basketball tournament by CBS and Turner Sports. More recently, ESPN offered live streams of this year's Rose Bowl and the Fiesta Bowl, though both of those games were watched by less than 400,000.
In the 2010 World Cup, ESPN said 1.1 million people watched at least some part of the USA's win over Algeria on its website.
The Super Bowl stream had an average user engagement of 39 minutes per visit.
Spotify Dollars Boost Warner Music, but Not as Much as iTunes
AllThingsD by Peter Kafka 2-9-12
Warner Music says revenue didn’t increase last quarter. But it didn’t decrease, either: Sales stayed flat at $780 million.
Digital revenue jumped 17 percent, and now accounts for 28 percent of the company’s sales.
Most interesting is Warner’s take on the kind of digital revenue it is seeing, which we can assume is a rough proxy for the rest of the business.
Downloads — primarily from iTunes, but also Amazon and other players — accounted for $205 million in music revenue last quarter, while payments from streaming services like Spotify and Deezer generated $15 million. But that streaming revenue is growing at a 36 percent clip, compared to 15 percent for downloads.
Zynga's Q4 Ad Revenue Jumped 230%
ClickZ by Christopher Heine 2-14-12
Zynga today revealed Q4 2011 advertising revenues were up 230 percent year-over-year, totaling $27.3 million. For the entire 2011 calendar, ad sales brought in $74.5 million, which the social games developer says represents a 226 percent lift compared to 2010.
But ads made up only a small portion of Zynga's overall revenues, which reached $1.14 billion during 2011, highlighted by an 85 percent increase in games sales.
Marketers: What Mobile Users Will and Won’t Put Up With [INFOGRAPHIC]
Mashable by Sam Laird 2-22-12
Nine in 10 young adults spend between one and five hours on their mobile devices daily.
Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day.
Just under a third would actually like for brands to send them promotions via smarthphone and tablet, but more than half say that it’s “extremely important” to be able to opt out of such come-ons.
SMBs Up Ad Budgets For Digital Media
MediaPost by Gavin O'Malley 2-28-12
Over the next 12 months, SMBs plan to allocate 26% of their budgets to digital and online media, according to Local Commerce Monitor, BIA/Kelsey’s 15-year tracking study of SMB advertising spending, media usage, Web presence and sales channels.
As a whole, SMBs are particularly interesting in self-serve advertising and promotional tools, including video, social media and search engine marketing.
That would leave 70% for digital and online media, including mobile, social, online directories, online display and digital outdoor; performance-based commerce, including pay-per-click, deals, and couponing; and customer retention business solutions, including email, reputation and presence management.
In sheer dollar terms, U.S. SMB spending on media, marketing and business solutions will grow to reach $40.2 billion by 2015 -– up from $22.4 billion in 2010 -– according to BIA/Kelsey. If accurate, that would represent a compound annual growth rate of 12%.