In Case You Missed It July
Monday, Jul 30, 2012 5:00 PM EST
By Mike Walter, VP Strategic Services
Neflix: Subscribers Stream 1 Billion Hours, Analysts Remain Skeptical
MediaPost by Gavin O'Malley 7-3-12
Seemingly back on track, the company now reports that subscribers streamed over 1 billion hours of movies and TV shows last month. Netflix comprised 45% of online movie revenue in 2011 -- up from a mere 1% the year before, according to recent report from HIS iSuppli. In April, Netflix boasted $870 million in revenue for its fiscal first quarter. The company also reported adding nearly 3 million subscribers to its streaming service -- 1.74 million domestic, and 1.21 million international -- which brought the total number of streaming subscribers to 26 million.
Survey: Radio Listening Isn’t Decreasing, It’s Just Shifting Devices.
The online study conducted by Alan Burns and Associates in May among a sample of 2,010 women concludes that radio listening isn’t decreasing, it’s just shifting devices.
• Listening to radio on cell phones is becoming significant with 13% of women reporting listening to AM/FM radio on their cell phone virtually every day, up from 8% last year.
• One in four listens daily to broadcast radio online, the same number that listen daily to online custom music streams.
• On a weekly basis, listening to radio on a cell phone nearly doubled from 15% to 26%
• Usage of broadcast streams via computer or laptop rose from 34% to 43% and weekly over-the-air tuning declined from 95% to 87%.
More Evidence Smartphones Are Radio’s New Bedroom Rival
Inside Radio 7-16-12
Nearly one in five people said they check social media on their smartphone and 28% access a site via tablet when they wake up each day. The Interactive Advertising Bureau survey is the second in two weeks to document the early morning competition that radio faces from digital. About four times as many women said they wake up to their mobile phone than a clock radio in a survey of women who listen to CHR and AC radio by Alan Burns and Associates.
Digital Ad Revenues for Local Media to Grow 13.1% in 2012, According to BIA/Kelsey
BIA/Kelsey forecasts local online/interactive/digital advertising revenues to grow 13.1 percent in 2012. According to the forecast, several local media segments are on target to exceed this overall growth rate, such as mobile search, which will grow 77.2 percent. Online video will grow 51.6 percent and social will grow 26.3 percent. For some media, like newspapers, digital ad revenues will be the only source of growth.
CAGRs for the forecast period, 2011-2016, for digital/interactive revenues in key media segments are as follows:
When it comes to the car, Alan Burns says women are increasingly wired.
Radio Info 7-18-12
“24% of our sample said they use or listen to the internet in their cars weekly. 16% do it every day. But usage of built-in access is even higher: almost half the women whose cars are so equipped use the internet in their cars daily.” Burns says women report the #1 reason they don't spend more time with Pandora or other streaming services is that they "can't get Internet in the car."
Honda Reveals New Cloud-Based Infotainment System
Honda today unveiled HondaLin, a new in-vehicle connectivity system that will debut this fall on the all-new, ninth-generation 2013 Honda Accord. Featuring the first automotive OEM application of Aha™ by Harman, HondaLink will provide a personalized experience connecting drivers to thousands of cloud-based news, information and entertainment feeds from around the world, using an intuitive, audio-system based interface.
Through the Aha service, for example, HondaLink users can listen to Facebook and Twitter audio newsfeeds, podcasts from NPR, location-based personalized restaurant listings from Yelp!, and access internet music services such as Slacker. The service is free and instantly accessible from the cloud.
New Bill Could Lower Internet Radio Royalties
New legislation could level the playing field for online radio royalties, as Rep. Jason Chaffez (R-UT) is writing a bill that would lower Internet royalty rates. Chaffez told The Hill, "It seems screwy that royalty rates change so dramatically based on the platform" and said his potential legislation would even things out for online broadcasters.
“When you’re listening to music in your house or in your car, you may be listening to it on your iPhone, you may be listening on the satellite radio or the FM radio,” he added. “Does that mean the royalties should be so vastly different? It doesn’t seem to make sense to me. We need to play catch-up here.”
Chaffetz’s bill, the Internet Radio Fairness Act of 2012, proposes to put online radio under the 801(b) standard of the Copyright Act, which is the same standard used by the Copyright Royalty Board when setting royalty rates for cable and satellite radio. The bill is still in draft form and Chaffetz says it isn't ready to be formally introduced yet, but he will continue moving forward with the legislation. He added, "There’s plenty of money to be made by all the various interests, it’s just I think moving toward parity is an important principle."
Spotify: U.S. Members Heard 13 Billion Songs In Year
The Telegraph via MediaPost 7/24/12
The figure was released by the Swedish streaming company to mark the first anniversary of its launch in the US. Spotify chose not to reveal how many US users it has managed to attract in its first 12 months. However, it did also disclose that 27.8 million songs have been shared by its users across a range of services. Unsurprisingly Facebook was the service that most people chose to share song recommendations with each other – as Spotify teamed up with the social network at the same time it launched in the US in a bid to boost its membership and global footprint.
New Survey Provides More Evidence of Audience Shift to Digital.
Inside Radio 7-27-12
One third of female top 40 P1s say they listen weekly to radio on a cell phone, Nearly half listen to a radio station’s online stream. While still the dominant delivery vehicle, weekly listening to radio on an actual radio declined from 93% of female top 40 P1s last year to 86% this year. The shift is happening across all demos within the women 15-44 age cell. Women who listen to top 40 are at least 60% more likely to listen daily to AM/FM radio on their cell phone
Mobile Ads Drive Purchases on PCs
July research from Nielsen indicated that 22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone. Notably, tablet users were even more likely to buy something on a PC after seeing an ad on their device.