In Case You Missed It March 2013

Friday, Mar 29, 2013 10:10 AM EST

By Mike Walter, VP Strategic Services

1.5 Billion People Will Watch Video Online by 2016

ClickZ by James Dohnert 2/27/13Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala.  Ooyala says that viewership of branded videos grew 91 percent over the course of Q4 2012. According to the study, streaming video on smartphones and … more

In Case You Missed It February 2013

Thursday, Feb 28, 2013 9:20 AM EST

By Mike Walter, VP Strategic Services

Facebook Sees 23% Mobile Ad Jump in Q4 2012

ClickZ by Mary Lisbeth D'Amico, 1/31/13Heading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising revenues grew 23 percent in the fourth quarter of 2012.At its Q4 2012 earnings press conference yesterday, Facebook announced gains in its advertising business of 41 … more

In Case You Missed It January 2013

Friday, Feb 01, 2013 3:40 PM EST

By Mike Walter, VP Strategic Services

Gracenote’s Ad Replacement System That Personalizes TV Commercials Will Start Trials In 2013

TechCrunch by Josh Constine 12/26/13Most TV commercials are poorly targeted and show things you’d never buy. But not for long. Gracenote‘s new ad replacement system combines viewing habits with personal info to show you more relevant commercials. Gracenote will demo it at CES and start … more

In Case You Missed It December

Friday, Dec 21, 2012 4:15 PM EST

By Mike Walter, VP Strategic Services

Netflix One Step Closer to Video Sharing on Social Media

Adweek by Katy Bachman 11-29-12Netflix is moving closer to offering its subscribers in the U.S. the ability to share through the service what movies or TV shows they watched on social media sites like Facebook. The Judiciary Committee voted today on a House bill that would update the Video Privacy Protection Act, a decades-old bill that … more

Sleeping with the Enemy

Wednesday, Dec 12, 2012 9:30 AM EST

By Patrick Reynolds, EVP, Marketing

Posted via iMedia Connection

BIA/Kelsey forecasts, local online, interactive and digital advertising revenue will sail smooth waters for the next few years with a 12.4% compound annual growth rate. Traditional media (read: broader broadcasters, casting a wider net), on the other hand, will see their ad revenue stagnate at a negative 0.4% annual rate over the same time period.

As figures like … more

In Case You Missed It November

Tuesday, Dec 04, 2012 2:20 PM EST

By Mike Walter, VP Strategic Services

MediaVest Teams With Millennial Media On Analytics

MediaPost by Mark Walsh 11-5-12 MediaVest USA and mobile ad network Millennial Media have struck a partnership giving the agency access to Millennials' proprietary data set and the ability to beta-test new mobile ad technology with clients. Specifically, MediaVest will be able to use the ad network’s “Audience Insight” … more

The Case For Internet Radio Music Royalty Reform

Friday, Nov 30, 2012 9:10 AM EST

By Patrick Reynolds, EVP, Marketing

Posted via Forbes

This week, Congress held hearings on the Internet Radio Fairness Act. They heard that the music royalty burden is too great to endure for all but the largest web broadcasters and even those are financially handcuffed, preventing real growth.

To me, it’s what they didn’t hear that is the real story and where the real debate should be focused. Even the name of the … more

Unsung Heroes

Tuesday, Nov 20, 2012 9:45 AM EST

By Deena Kimmel, Marketing Coordinator

Please join us this weekend in supporting our fellow online audio lovers as they raise their voices to raise money for those in need.

This Saturday, November 24th at noon, several podcasters are coming together to support the Sandy relief effort by participating in a “24 Hour Live Podcast for Hurricane Sandy”. Some of the podcasters already on-board include Ben Glieb (Last Week on … more