Gamification can Transform Radio’s Digital Platforms
Thursday, Aug 23, 2012 9:15 AM EST
Mark Ramsey, Mark Ramsey Media Blog
Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms. Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area.
So what is gamification, and why does it matter to radio?
How does gamification dramatically improve the engagement between consumers and our radio brands, and how can this engagement be effectively monetized?
Chris answers all these questions and more in this short Q&A. Listen!